Is your website not getting the search engine traffic it deserves? Does your website have zero visitors? Not to worry, it can happen. However, you can anytime make your website rope in mammoth web visitors by following certain things:
1. Advertise: Promote your website via paid search, social media marketing, and display advertising to help build your brand and help your target audience access your site easily. It is important to adjust your paid strategies to meet your goals to get quality traffic and sales.
2. Get social: Social media channels are the most effective way to enhance your website traffic and promote your content. Use Twitter marketing for crisp and captivating links. Use Google+ promotion to help your site show up in personalized search results, and if you are a B2C product company, you can find excellent traction with image-heavy social sites like Instagram and Pinterest.
3. Eye-catching headlines: Headlines are the heart of the content. If your headline is not compelling, even the most comprehensive blogs will go unread. It is therefore important to have an irresistible headline before you publicize the content online.
4. Attention to on-page SEO: Optimizing your website and content for SEO is still valuable and worthwhile for having quality visitors for your website. On-page SEO techniques like making the most of alt text, creating internal links to new content, meta descriptions, etc., help boost our organic traffic.
5. Target long-tail keywords: Long-tail keywords account for a huge bracket of web searches; target them as a part of your paid search or SEO efforts for good web traffic.
6. Guest blogging: Post a guest blog on a credible site to enhance the blog traffic to your website and help build your brand image. It is essential to be aware of guest blogging standards to avoid penalties.
7. Go after referral traffic: Instead of trying to persuade other sites to link back to you, compose content that wants to be linked to. Focus on getting a natural flow of referral traffic from credible sites; else, be ready for Google penalties.
8. Responsive website: Gone are the days when internet browsing was done exclusively on personal computers. Today, people are using their smartphones to access the web. Make your site responsive for all the platform users and ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.